Ronald McDonald

Ronald McDonald is a character, created in 1963, to advertise McDonald's restaurant chain. Depicted as a smiling, friendly clown in a village of food-related characters, he appeared in many vignettes creating a safe, pleasant fantasy for children. The highly successful advertising campaign continues to draw in parents who succumb to the pleas of their young children for a Happy Meal or other treats from McDonalds.

Many of the restaurants are decorated with a life-size statue of the clown, holding out his hand to greet customers at the entrance, and children love to shake hands with him. Sometimes the figure is sitting on a bench allowing children to sit next to him or on his lap.

Several people work full-time making appearances in the Ronald McDonald costume, visiting children in hospitals. There are also several Ronald McDonald Houses, where parents can stay overnight when visiting sick children in nearby chronic care facilities.

Due to the controversy over fast food, some have likened him to Joe Camel, the former mascot of Camel cigarettes.

Actors

At any given time, there are dozens, or possibly hundreds, of actors retained by McDonald's to appear as Ronald in local restaurants and events. It is assumed, however, that the company uses only one actor at a time to play the character in national television commercials. Following is a list of such "primary" Ronald actors.

• Willard Scott (1963–1966)
• Bob Brandon (1966–?)
• King Moody (1970s)
• Geoffrey Gulliano (late 1970s to early 1980s)
• Joe Maggard (mid-1990s)

Quotes

• "I feel badly about what I've done with young people. I was the happy face on something that was horrendous." —Geoffrey Gulliano, former Ronald actor who later embraced vegetarianism
• ""For the last eight years I have documented coercion, threats, intimidation and manipulation by McDonald's and Leo Burnett Advertising against me due directly to my work as Ronald McDonald." —Joe Maggard, former Ronald actor, 2003