Rice Krispies

Rice Krispies is a brand of breakfast cereal that has been produced by Kellogg's since 1928. As the name suggests, they are made of rice and are one example of a puffed grain cereal. Each Rice Krispy is produced by 'popping' the rice in a process that is similar to popcorn production.

They are marketed with the phrase "Snap, crackle and pop". The elfin characters of Snap, Crackle, and Pop appear on most Rice Krispies boxes — opinion varies concerning Crackle's occupation, but Snap is always portrayed as a baker and Pop as a soldier.

As well as a cereal, Rice Krispies can be eaten as a cake held together with melted chocolate. There are many variations of this, some using peanut butter or melted marsh mallows as well as chocolate.

External links

• Rice Krispies web site
• Rice Krispies ingredients and nutritional information