Potato chips

Potato chips (or crisps in British and Irish usage) are a snack food. The potatoes are cut into very thin slices and deep fried until crisp and then cooled and packaged for sale. The simplest chips are just fried and salted, but a wide variety of flavourings (mostly made using MSG and a few herbs/spices) are used to produce variously 'flavoured' chips. The process by which the modern potato chip or crisp emerged as a mass market, mass appeal food product occurred in two stages. Another type of potato chip, notably the Pringles brand, is made by pressing a dough made from ground potatoes into the familiar potato chip shape before frying. This makes chips that are very uniform in size and appearance. (In America, the de jure term for Pringles is crisps, not chips.)

The Origin of the Potato Chip

It is believed that potatoes were first prepared in this way by George Crum, a chef at the Moon Lake Lodge in Saratoga Springs, New York on August 24, 1853. He was fed up with a customer, by some accounts Cornelius Vanderbilt, who continued to send his fried potatoes back, because they were too thick. Crum decided to slice the potatoes so thin that they couldn't be eaten with a fork. Against Crum's expectation the guest was ecstatic about the chips. They became a regular item on the lodge's menu under the name Saratoga Chips. They soon became popular throughout New England.

A mass marketed potato chip could not become popular until the 1920s when the mechanical potato peeler was invented. This product was developed by Herman Lay, a travelling salesman in the U.S. south. Potato chips generate a sizable amount of revenue in the American snack food industry, with hundreds of millions of dollars worth of the food being sold every year.

The Appearance of Flavored Potato Chips

The potato chip or crisp remained unflavoured, which limited its appeal, until an innovation by the owner of an Irish chip company called Tayto, who developed a technology to add flavoring in the 1940s. Though he had a small company, consisting almost entirely of his immediate family who prepared the chips, the owner had long proved himself an innovator. After some trial and error, he produced the world's first flavored potato chips, 'Cheese and Onion' and 'Salt 'n' Vinegar' (in which, in the latter case, the salt was originally sold in a sealed packet inside the chip bag, to be added when required).

His innovation became an overnight sensation in the food industry, with the heads of some of the biggest potato-chip companies in the United States heading to Dublin to the small Tayto company to examine the product and to negotiate the rights to use the new technology. When eventually, the Tayto company was sold, it made the owner and the small family group who had changed the face of potato chip manufacture very wealthy. Companies worldwide sought to buy the rights to Tayto's technique.

That Tayto Crisps innovation changed the whole nature of the potato chip. Later potato chip manufacturers added natural and artificial flavours to potato chips, with varying degrees of success. A product that had had a large appeal to a limited market on the basis of one flavour now had a degree of market penetration through vast numbers of flavours that would have astonished George Crum. The most popular forms of flavoured potato chips include "sour cream and onion," "barbecue," and cheese-flavoured chips. Various other flavours of potato chips are sold in different locales, including the original "salt and vinegar," produced by Tayto, which remains by far Ireland's biggest manufacturer of crisps. Some companies have also marketed baked potato chips as an alternative with a lower fat content.

The success of potato chips also gave birth to fried corn chips, with such brands as Fritos, CCs and Doritos dominating the market.

In American cuisine, a whole class of recipes exists that use crushed potato chips, often like one would use bread crumbs. These include cookies, pies, breadings for meat, sauces or dips, hamburgers among others.

In British usage, where these are called "crisps," the term "chips" refers to what Americans call french fries. In Australia, New Zealand and South Africa, both forms of potato product are simply known as "chips," as are the larger "home-style" potato chips.