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Hypodermic needle model
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Hypodermic needle model

The hypodermic needle model is a model of communications. It is also referred to as the "Magic Bullet." Essentially this model holds that an intended message is directly received and wholly accepted by the receiver.

The phrasing "Hypodermic needle" is meant to give a mental image of a message's direct infusion into an individual. This view tends to ignore things like interpretation and for this fatal flaw it is clearly less than perfect.