Grimace

Grimace is a fictional character that was once part of the marketing campaign of McDonald's. The McDonaldland character was a large jolly fellow who looked like a large purple gumdrop with small arms and legs. He was known for his smiling face and simple demeanor.

In the first cycle of McDonaldland commercials, Grimace was the "Evil Grimace", with several pairs of arms with which to steal Triple-Thick Shakes. After that first campaign, the character was revised to be one of the "good guys."

External links

• McDonald's Grimace page
• The Straight Dope article on Grimace